YouTube has never been more popular. Whether you are a group or individual who likes to express themselves through the medium of videos, or you are a business looking to boost your business´ online presence, YouTube has the potential to not only fuel your creativity, but also make you a lot of money.
However, in order to get those much sought-after subscribers, you need to make your channel look as professional as possible. In order for a viewer to subscribe to your channel, they need to feel that your videos are consistent with your branding and that you are taking your channel seriously. Below are 6 easy steps to making your YouTube channel look more professional.
- Think about your brand
Take some time to think about what you want your channel to be about. Decide on what your brand should be – funny, quirky, snarky, etc. – and stick to it. If you are a business, this should be easy; every video should work towards promoting the products and/or services you provide. If you are an individual, think about what you would like your videos to be about. Do you perhaps like reviewing and discussing films? Do you like to write and perform sketches? Or do you perhaps enjoy singing and playing the guitar? The possibilities are almost endless!
- Personalize your background
Create a personalized background for your channel. This not only makes your channel stand out from other channels, but it also shows your potential subscribers that you have put some thought into your branding.
- Make your video titles consistent
Some YouTube channels put titles in all uppercase letters, some put them in all lowercase, some do a mixture of the two, and yet other channels put hashtags in their titles. The list goes on and on. There is no one right way to title your videos, but it is important that you stay consistent, that you double-check for spelling mistakes, and that the title correctly describes what the video is about. Avoid click-bait titles, as nowadays this is more likely to upset the watcher, rather than engage them.
- Create an intro
A great way to make your videos look more professional is by creating an intro. You can create one intro to add to all of your videos, or if you have several series of videos, you can create separate intros for each series. Click here to see how to make a YouTube intro that’s effective.
- Post regularly
Create a posting schedule for yourself and stick to it. Whether you post a new video once, twice or three times a week, make sure you stay consistent. You shouldn’t, however, overwhelm your viewers. Too many posts is just as bad as having too few, so make sure to find a happy medium.
- Pay attention to your thumbnails
Make sure that all of your videos have a good thumbnail picture. Not only should your picture be a good quality picture, but it should also give a good indication of what the video is about. Furthermore, make sure that all your thumbnails are alike; your channel will look messy if the majority of your thumbnails are black-and-white with a handful of them being colorful.