“But they will make it a lot harder for anyone to do what the Russians did during the 2016 election and use fake accounts and pages to run ads”, Zuckerberg said in his post. I’d enjoy this social media again.
“While this project relies heavily on the collection of data to support analytics and decision making, the data that will be collected is either a data derivative or anonymous data”, the document said, stressing that none of data would have information that could be used to identify individuals.
As to why Facebook “took so long” to address the Cambridge Analytica data breach, which was first reported in 2015, Sandberg told NBC “we thought that the data had been deleted”. When Facebook began to retract messages that Zuckerberg had sent, it made no public disclosure of what it was doing.
Mark Zuckerberg, Facebook’s co-founder and CEO, said he now realizes he was overly optimistic, and didn’t foresee malicious companies misusing its service in this way.
The interview comes amid Facebook’s largest media firestorm to date: revelations that it allowed creepy President Donald Trump-linked data firm Cambridge Analytica to pilfer user data to their own political ends.
In June, Facebook also plans to release a public, searchable political ads archive.
The company was already reeling from its worst privacy crisis in history, after allegations that Cambridge Analytica, a data mining firm linked to the Trump campaign, may have used ill-gotten user data to try to influence the United States election.
“The expectations around ownership and lifespan of a message are pretty integral to the functioning of a platform, and to people’s trust and comfort with it, even if most people don’t explicitly think about it that way”. Zuckerberg admitted to “a huge mistake” for not assuming greater responsibility to protect against abuses. The COO was questioned regarding the same, she said “The company was under the impression that the data been deleted because “they gave us assurances, and it wasn’t until other people told us it wasn’t true”.
Facebook is facing pressure on several fronts in Washington. This move has further put the company into yet another trouble with the already ongoing Cambridge Analytica data breach debacle.
Zuckerberg said Facebook came to the higher estimate by looking at the number of people who had downloaded a personality quiz app created by Cambridge University academic Aleksandr Kogan, or about 270,000 people, and then adding in the number of friends they had.
San Francisco: In order to prevent election interference on its platform, Facebook has introduced new changes to increase transparency and accountability for electoral ads and Pages. “This will help raise the bar for all political advertising online”.
John McCain of Arizona and Democratic Sens.
Khoo compared the announcement to past missteps by the company, and said she believed Facebook still hasn’t properly learnt to consider ” potential implications and consequences for marginalized communities”.
Not everyone was persuaded Facebook’s new policies were sufficiently robust.
The measure is already in place for political ads, and comes as Facebook tries to clamp down on outside election interference ahead of this year’s United States mid-terms and upcoming political contests around the world.