Ryo Sakai, a spokesman for Toyota, confirmed the launch to Bloomberg, although he declined to elaborate on when the new Prius will enter production or when it will go on sale.
Toyota has just launched the hydrogen-fuelled Mirai sedan in the US and Japan.
It will also have a more elegant interior with a newly designed dashboard.
The current Toyota Prius has been with us since 2009 as a 2010 model and by now, that makes it around five to six years old. In the UK the line-up comprises the Toyota Prius, the seven-seat Prius+, Prius Plug-in, Yaris Hybrid and Auris and Auris Touring Sports Hybrid, together with the Lexus CT 200h, IS 300h, NX 300h, GS 300h and 450h, RX 450h and LS 600hL.
Don’t be too surprised if in the coming days Toyota will start a teasing campaign for the new Prius.
As a most-important car, and virtual sub-brand unto itself, the 2016 Prius will be first to utilize Toyota’s new TNGA modular architecture. This is being put down to the increase in hybrid, plug-in hybrid, and fully electric vehicles being offered by a number of competitor brands. Part of that sales drive has stemmed from lower fuel prices this year, and some of it has to do with the overall improvement in the economy.
The 2016 Prius will also feature a newly designed gas-electric hybrid engine which will be 15 percent more efficient than the current model.
Apart from the standard version of the Toyota Prius, the previous models included Prius Liftback, Prius V and Prius C hatchbacks. It is expected that the 2016 Prius will roll out in a hybrid-only version, offering an all-electric range of above 25 miles, thanks to its upgraded battery pack.