The internet retailer claims the day will be “filled with more deals than Black Friday” with discounted prices on many products. “I don’t think an event in mid-July will have much impact, and view it as more of a test by Amazon during a slow period to see how a special Prime shopping day is received by its customers”.
“Prime is arguably the most important trend at [Amazon]”, said Ross Sandler, a Deutsche Bank research analyst, in a July report. Other markets to benefit from Prime Day are France, Italy and Austria.
Amazon.com, Inc. (NASDAQ:AMZN) is celebrating its 20th anniversary this year, and it is all about special deals.
A host of products will be available during Prime Day with discounts on Amazon’s ranges including toys, films and electronics.
Members will enjoy deals on items flawless for summer adventures, their to-do list, family road trips, back to school supplies, and everyday essentials. “If you’re not already a Prime member, you’ll want to join so you don’t miss out on one of the biggest deals extravaganzas in the world”.
The scheme charges £79 a year for quicker deliveries and access to its streaming services, with features including a one-hour delivery service in London. For Amazon, Prime is a cash cow as members of the program typically spend more on purchases through Amazon than they spend elsewhere, thanks to free shipping incentives. “It feels like Amazon Prime is amping up to try to get some more people in the franchise for when Black Friday rolls around”.
Nearly since its inception, Amazon has been a trend setter in the e-commerce space, and has influenced the evolution of the Black Friday and Cyber Monday shopping holidays in recent years. Amazon is now starting a new shopping phenomenon called “Prime Day” for their Prime members on July 15, showcasing more deals than the ones the online retailer usually offers on Black Friday.