The memo, shared by Buzzfeed, paid homage to Steve Jobs, with Cook reasserting that “Steve founded Apple on the belief that the power of human creativity can solve even the biggest challenges – and that the people who are insane enough to think they can change the world are the ones who do”.
Apple on Thursday become the first U.S. company worth more than $1 trillion on a public stock market.
Apple has boasted steadily rising revenues for many years, 2016 being the notable exception, and experts are already anticipating big increases in the company’s value.
Billions of dollars that Apple has been spending to buy back shares was thought to have helped propel the company past the one-trillion-dollar mark for market value.
Apple isn’t safely ahead of everyone else yet, Amazon is now valued at around 900 billion and is closing in on a trillion steadily as well.
“That’s a reasonable level so I don’t feel there’s any risk that people will say its trading at a $1 trillion lets put the brakes on this”. This re-set the target number for the share price to $207.0425 per share.
In Apple’s case, the outlook certainly looks bright.
Apple has been hovering just below a market capitalization, or valuation, of $1 trillion for a while now, but a strong showing in its third quarter earnings pushed shares upwards today. Most notably, profits and revenues both came in above analysts’ consensus estimates. The company sold 41.3 million units, versus Canaccord’s estimates for $40.5 million.
As bullish as Jackson is on Apple, he admitted China ー and consumers in other countries ー may stunt the company’s growth because the iPhone faces competition from cheaper smartphones. It’s a trend the analyst expects to continue to accelerate through next year and beyond.
The iPhone maker’s market capitalisation reached the figure in afternoon trading in NY as its shares rose above $207. So much for the theory that the iPhone X was too expensive. Indeed, although Apple does provide some limited ad-targeting capabilities based on App Store and News app usage, its heavy pro-privacy stance has led marketers to complain that it doesn’t collect enough data on its customers for their liking, leaving advertisers feeling like “second-class citizens”.
“Our view on tariffs is they show up as a tax on the consumer and wind up resulting in lower economic growth; and sometimes can bring about significant risk of unintended effect”, Cook said during an earnings call. Its shares trade at less than 16 times earnings estimates for the next 12 months, according to Morgan, who said he would be comfortable with a multiple of 18 or 19 for the stock.
Bull markets don’t last forever.
The world’s most valuable company has also goosed its stock price through buybacks.