The talk among Apple fans includes the discussion about a new, cheaper iPhone. While the new hardware received most of the attention, the company’s more understated announcement – that it was entering the equipment installment plan space with its iPhone Upgrade Program – was actually the most interesting and possibly the most impactful. As usual, the iPhone maker declined to mention how much RAM the iPhone 6s and iPhone 6s Plus have during its September 9 event, and Apple’s website does not mention RAM or processor details at all. There are some complications to consider, however, as buying an iPhone directly from Apple will net you an unlocked model, which you can take to the wireless carrier of your choosing. Is it a good idea to automatically store recordings of the user’s surroundings whenever they snap a picture? Firstly, it provides customers with AppleCare+ device protection (a $129 value), while also allowing customers to trade in for the latest iPhones every 12 months.
It is unlikely Verizon and AT&T will change plans anytime soon since a majority of their subscribers are on corporate or family plans, which typically see less churn, Wells Fargo analyst Jennifer Fritzsche wrote in a note. (VZ – Analyst Report) and Sprint Corp. Verizon Communications Inc (VZ.N) and AT&T Inc (T.N) were little changed. The new program will compel operators to offer competitively priced programs to attract and retain buyers. That should really open up a number of new possibilities for Apple and third-party developers to improve the mobile software.
“This is probably more of a testing ground rather than something they expect to be significant”, Munster said.
In actual fact, since phones became thinner, having a modern phablet in your jeans is probably more comfortable than one of the old candybar phones.
The other interesting thing about the iPhone Upgrade Plan is that, even though it’s starting out as a US offer, it will spread to other markets over time, including some where carriers don’t subsidize devices, and where the iPhone therefore suffers from its premium pricing. Users no longer have to wait for the lease period to end in order to upgrade or switch operators. This particular feature is called 3D Touch, a unique display that uses an array of sensors under the glass and a vibrating motor to tell the difference between taps and touches.