Other new additions include the ability to use Siri through the set-top box, including for recommendations when it comes to movies and TV, which could be based on themes, or actors, for example.
The new Apple TV uses Siri for universal voice search, so when you search, you’re searching across Netflix, iTunes, Hulu, HBO and Showtime all at once (with more being added over time).
Apple TV will run the all-new tvOS operating system, which is based around Apple’s iOS.
Besides the voice capabilities, the remote includes a glass touch surface, a built-in accelerometer and a gyroscope, so you can select, scroll and navigate through content.
The best part of Apple TV lies in its Operating system that supports apps and new & improved Siri remote.
“This is the future of television now”, said Cook.
There’s also a dedicated Siri button on the remote as the virtual assistant has a major role to play on the new Apple TV.
Though not all of the features demonstrated are new – many already exist elsewhere – a stronger Apple in the TV market will only increase competition.
APThe new Apple TV.Then there are the reports that companies like Airbnb and the live streaming video app Periscope have their own Apple TV apps in the works. “As important as TV is, the TV experience itself hasn’t changed that much in decades…Today we’re going to do something about that”. While past Internet-TV hardware like Google TV has promised similar features, we’ll see if Apple can apply its smooth execution to emerging technology, helping it go mainstream.
The new Apple TV houses the A8 processor to enable gaming.
As for the Apple TV release date it will be available from late October with two storage options, the prices of which are $149 and $199.