Apple releases three new ads for Apple Music

The tag line? “All the artists you love and are about to love”.

Apple Music is now charging $9.99 a month or $14.99 for the family package and contains over 30 million songs in its database.

Apple today released a series of three Apple Music ads focused on how the service helps users discover artists.

Rumor has it that Spotify’s free music streaming service is about to undergo a radical overhaul – and unfortunately, it’s not the kind of overhaul you’ll like. And that’s where Discover Weekly comes in – it’s Spotify’s attempt at competing with Apple Music. This ad is more of a broad spectrum sort of ad where Trent Reznor narrates and highlights how easy music discovery is with Apple Music.

It will be interesting to see how well this platform is received by musicians and fans alike as it seems to have had a relatively small pick-up so far, however official figures are not available just yet. Yes, Taylor Swift will now be sending you heartfelt messages.

The point of all this is, apparently, that with Apple Music you will discover new music, because “it’s powered by people who live and breathe music”. The new ads come two weeks after Apple began an Apple Music ad campaign in a number of public spaces around the world, including billboards, signage at bus shelters and subway stations, and more. One offers Kygo playing the piano.

The three new ads, shot in an intimate, black and white, not only feature up and coming artists like Leon Bridges, Shamir, Kygo, Flo Morrissey, Ibeyi, James Bay, and more, but also the brand’s familiar warm-and-fuzzy sensibility.

Bay sings about craving.

Apple Music is still in its infancy but that’s not stopping Apple from touting its fledgling music service as the service to have. He also made headlines for making friends with some major label artists, including will.i.am, Kanye West and Alicia Keys, suggesting that the music service could eventually feature many well-known faces.