The online Apple Store ships Apple Watches with 5 to 7 days delivery timeframes. There was a nugget of truth behind Arends’ headline – a sales estimate from Slice Intelligence – but it was ripped out of context in order to mislead readers.
The bigger picture will be more obvious if Apple unveils their own figures, but they probably won’t announce Apple Watch sales unless the numbers are very good.
Their conclusion is based on the fact that sales have dropped significantly in the weeks after the official release.
Search results offer further proof that the hope of Apple Watches becoming a sales juggernaut is a wholly unrealistic expectation.
Apple has yet to make a comment on the Watch’s drop in sales. The number rose to 1.5m in the launch week, and on a 7-day moving average the number is 200,000 sales per day. The company is expected to sell anywhere from 15 million to 20 million Apple Watches in 2015 alone.
In the U.S. Apple is reportedly selling just 20,000 watches each day in the U.S. – compared to the 34,000 iPhones sold every hour worldwide. This is according to independent monitoring team, Slice Intelligence. But the 215 million online shoppers in just the US dwarfs the panel, according to Statista. The firm had previously found that 17 percent of first time Apple Watch buyers purchased an additional Apple-made band, increasing Apple’s profit margin on each purchase.
According to the figures, two-thirds of the sales have been the cheapest Sport version (£299) of the Watch. In contrast, on July 2, the Cupertino, Calif.-based tech giant only sold 5,000 units. He was still off by approximately 3 million.It is a value of more than a week.
Apple’s (NASDAQ:AAPL) new smartwatch might not be as profitable as envisioned if reports of flagging demand turn out to be true, Edison Investment Research analyst Richard Windsor said Wednesday.
In a note to clients, Andy Hargreaves of Pacific Crest said that, “Anecdotal evidence suggests Apple Watch demand is slowing quickly …” But perhaps more interestingly, the Apple Watch is the first place we’ve seen Apple’s Force Touch screens, touchscreens that register pressure in addition to touch.
Indeed, the Apple Watch is a blockbuster – but in smartwatch terms.
Slice uses its Unroll.me plugin to monitor people’s email inboxes for shopping receipts, and counts them up to see how popular particular items are. Even then we might not find out much, as Apple hasn’t committed to providing unit sales data.