Trefis, a stock research company, ascribes just 4% of Apples current value to its watch business. There are some reports that the Apple Watch has surprisingly seen a significant drop in its sales in the U.S. Although statistics indicate that the 200,000 items-per-day rate that Apple has sold is small compared to previous sales, Slice has reasons to believe that the new Apple Watch is not as popular as the company wanted it to be. That’s near the upper end of the range of analysts’ sales estimates for the Watch. Slice used data from e-receipts from its panel of 2.5 million online shoppers to estimate Apple Watch shipments.
Even if Apple were selling 20,000 Watch units every day, that would equal 140,000 per week.
With daily sales numbers that slow, why is there still a supply constraint?
That’s the take home from a new market research report from Slice Intelligence, a firm that tracks purchasing decisions based on a proven methodology. He has also produced crisp, professional and sales-driven marketing copy along with print and email advertising campaigns that capture the unique personalities of his clients and communicate the superiority of their services.
A Fitbit tracker costs on average around half to a third of the price of an entry level Apple Watch Sport.
But there’s a difference (so far) between Apple Watch and those other products and services: demand for them grew after they were released and in the hands of real people.
On the other hand, Apple will be buoyed by more reports of the success of the iPhone 6 and 6 Plus.
While no official sales figures have been released, analysts suggest that Apple Watch sales figures are dire.
The Apple Watch has plenty of doubters. This is according to independent monitoring team, Slice Intelligence.
The Apple Watch is also an early foray into the world of so-called wearable tech, which is supposed to offer yet another big surge in product sales for Apple and its rivals in the years ahead.
Assuming Slice’s data is accurate, Apple knows this about its wristtop wonder better than anyone. But if history is any indication, we can expect the Cupertino giant to bounce back strongly with the second generation Watch. And Apple’s assertion that it is great and all-powerful when it comes to understanding the needs of its users doesn’t make it easier to iterate and improve a new product. Extrapolating for a month of sales (assuming 50% good days) that equates to pre-holiday monthly sales of around 405,000 Apple Watches per month.