And now we have what might very well be the strangest, and at the same time hilarious, take on the Ashley Madison saga yet. “Maybe they just don’t deliver the excitement you need anymore”.
So far, the response to the ads have been mixed, ranging from compliments praising the Hawks “genius marketing” to shock that the team would capitalize on an event as serious as the Ashley Madison hack. Feel the rush of a new relationship with the Atlanta Hawks’ flex plan.
“Everyone thought it was a good idea, which actually scared me.”
Ten nights of pure unadulterated excitement. In the ad, one of the unfortunate, hypersexualized namesakes knowingly whispers, “And don’t worry, your old team never has to know”. The Hawks have even set up a hotline (855-HAWK-LUV) that puts fans in contact with a sexy voiced woman while they wait to speak to an actual ticket representative, according to ESPN. “We did this to target the younger demographic”.
A 10-game flex plan starts at $250 for an upper-level seat. Three people with that actual name Ashley Madison have been signed to promote a new type of ticket plan.
And they’re using a well-known infidelity site to flirt with fans’ emotions. In April, the team was purchased by a group led by billionaire businessman Antony Ressler.