According to the calendar it is still summer, but if you walked into a theater this weekend, either looking for a new movie or a cool place to relax for a few hours, well the A/C may have been cranked but the selection was poor.
Number three was Sinister 2, making its debut with a $10.6 million box office take over the weekend. Aside from pieces on N.W.A.as fashion icons, you even had Dr Dre capitalising on the film with a new album, followed a week later by Dre apologising to all the ladies he beat the lard out of over the years. Negative headlines do not appear to be taking a toll on its ticket sales.
At No. 3, Sinister 2 disappointed with just $10.6 million, falling well below the $14 million initially predicted. The popular movie brought in another $26.8M this weekend and has now made approximately $111.5M since it was released last week. American Ultra earned $5.5 million to come in at No. 6. Lionsgate paid $7 million for domestic rights and was aggressive in its marketing. Projections for Hitman: Agent 47, however, aren’t as sunny. Among the high-profile cast that stars in the film are Jesse Eisenberg, Kristen Stewart and Connie Britton. The crowds, 51 percent female and 57 over age 25, gave the film a “B-” CinemaScore. “It’s an unfortunate confluence of events”. Franchise creators Scott Derrickson and C. Robert Cargill wrote the script and selected Ciaran Foy to direct this installment, but it didn’t come close to the $18 million first weekend that the original “Sinister” managed in October of 2012. At $130 million total globally, it looks like the super hero movie isn’t going to be saved by worldwide audiences either. Marvel action flick Ant-Man from Disney was eighth, bringing in about $4.1 million its sixth week out, for a cumulative total of $164.5 million.
“We are hopeful that the movie is seen by millions because that will simply help to remind the public that while it is good to celebrate the movie and the group that it depicts, the backstory of the untimely death of an innocent man can not go undisclosed”, Douglas said.
In the art house world, Sony Pictures Classics scored a solid debut for “Grandma“.
Broad Green, the newly created distribution company from brothers Gabriel Hammond and Daniel Hammond, launched its first in-house production with “Learning to Drive“.
The company was particularly pleased that the film picked up steam as the weekend rolled on, indicating that word-of-mouth is strong.
“We couldn’t get everything in”, he said. “I know the real Suge Knight“. The stoner-action comedy was expected to reach to million, according to Entertainment Weekly.