ShopperTrak, a provider of retail data disclosed that in-store visits declined by 1% from a year ago during the two-day shopping extravaganza. Eight in 10 shopped over the weekend, of which 25-34-year olds shopped the most in store (56%) and online (62%). Clearly, retailers may have had a great weekend, but it was the customers who made most of the numerous amounts of deals that brands had to offer.
Interestingly, the margin between Black Friday mobile sales and Cyber Monday’s mobile sales was small, suggesting that mobile retail during Black Friday will only gain popularity by next year’s shopping.
Click-through rates peaked between 12 and 2 a.m. EST on Thanksgiving Day, as big-box retailers and department stores released Thanksgiving Day sales. That will help preserve profit margins, but they’ve still planned aggressive promotions to grab shoppers. Ecommerce likely benefited from the fact that more retailers chose to stay closed on Thanksgiving and that many retailers made their Black Friday deals available earlier in November than before.
It also gives consumers the ability to purchase things immediately. “The era of promotional sales is with us to stay”. Some of those items might even be gifts for other people. They hit the stores Thursday night and Friday morning and started browsing online Saturday. Advertisers use the platform to reach in-market shoppers, drive traffic to products, and attribute resulting sales. “Consumers just continue to take advantage of online discounts year-over-year”. That’s slightly higher than last year’s 121 million, but well below the 131.6 million in 2013.
“Resolution is a good thing”, he said. “It’s those once-a-year deals that I’m looking for today”, she said.
“The stock markets have gone up”.
But shoppers may still be split.
Adobe’s full Cyber Monday report can be read here. Do let us know by commenting right below. Video game consoles actually saw a slight increase in price since Thanksgiving and Black Friday (0.5 percent). Adobe found a whopping $9.36 billion was spent during the weekend following Thanksgiving, a 16.4 percent growth from 2015. This was an increase of 18% from a year ago. After big spending days Black Friday and Cyber Monday, Giving Tuesday is about donating whatever people might have left.