“On the other hand, if you’re making several hundred grand a year, you should be able to buy yourself prime tickets to all the biggest matches, and experience the excitement and glory from your VIP box”. “We will then push on over the next four years as we move towards the Rugby World Cup in 2019 to ensure that interest is sustained and that we keep people involved”.
Would the handsome game benefit by copying these practices from the world of Rugby?
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The game is vital for the host nation as they could struggle to make it out of Pool A should they lose to the Wallabies.
A special Fanzone has been set up in Newcastle’s Science Central, next to St James’ Park, is running until October 11, for those without tickets to the matches.
Being a host city for Rugby World Cup 2015 will generate £39million of additional economic activity for Exeter, with £3.5million alone being spent in the city by fans attending the three matches at Sandy Park and the thirteen days in the Fanzone.
The Conversion Festival features live music, performance, arts, street food stalls and, starting on Saturday with a celebration of the musical traditions of Scotland and South Africa.
However, “unless England win or a star domestic player emerges, then the World Cup will not deliver on the promise that its hosting in England would have suggested”, Simon Chadwick, professor of sport business strategy and marketing at Coventry University, told AFP. There is the immediate impact of having thousands of people coming the region for the games.
Highways England expects it will be busier than usual on the A1, the A19 and the A184 as fans travel to matches, with three games taking place at the stadium in the next week.