Apple’s pricing of its new iPhone XS Max has been defended despite plans to charge up to £1,449 for some models of the new device.
At the launch, Tim Cook confirmed the names of the new models – which had been leaked earlier in the day – as iPhone XS, XS Max and XR, as well as revealing release dates for global regions.
Photos on the new phone will have a 60% greater dynamic range than the iPhone X. So iPhone Xs is offered at £999, £1,149 and £1,349 or PKR 160,000, 185,000 and 215,000 respectively. But that’s about R4,000 less than the starting price for the XS, and XR comes with a bigger screen. The iPhone XS with its neural engine can take photos and portraits in more detail than ever before. “We expect the iPhone XS Max to have exactly the same effect despite its price tag”.
These upgrades apply to the front camera too, so your selfies can look like they were taken by a professional photographer. It is more efficient, and up to 15 percent more faster. Apple WatchSeries 4 has a redesigned UI with new complications.
American duo ODESZA have released a new song that features in Apple’s iPhone XS, XS Max and XR announcement video.
Apple also announced the iPhone XR during the presentation. The smartphone features a 12-megapixel f/1.8 aperture wide-angle lens on the back. The sensor is the same found on the iPhone Xs and Xs Max. This feature is expected to come in India. The new iPhone XS has a 5.8-inch screen size, while iPhone XS Max is 6.5 inch in size, in line with Wall Street expectations.
However, compared to its more expensive counterparts, the new iPhone XR does have some compromises that were made to shrink it down. Available for pre-order: Friday, September 14 with availability beginning Friday, September 21. The device was announced at the end of Apple’s press event, which was dominated by the company’s unveiling of its new flagship XS models that have little noticeable difference from last year’s iPhone X.
Next up, the iPhone Xr, which as suspected, features a 6.1-inch LCD display.
The iPhone XR starts at $749 Dollars, which we anticipate translating as £749 and will be available to order from 19 October.
In addition, Apple said the Series 4 Apple Watch will also be able to detect when someone falls – and can tell the difference between a trip and a fall.
The Apple Watch is also able to perform an ECG test and detect a number of heart conditions, such as a low heart rate.
The Cupertino-based company has positioned the iPhone XR as its budget offering and it comes with toned down specifications.
So mark your calendars, if you’re ready to pay Apple’s highest price point yet, the new phones will be out in Malta on September 28th.