“The social graph is changing the way the world works”, he says.
Some use Facebook for their jobs. “And, there would be no accountability, because you have given your data to nearly everyone”. There’s no ideal solution, but there are a few steps you can take to keep your account more secure.
The pitch was that “psychographic microtargeting” could identify voters based on particular personality traits – such as neuroticism or openness or conscientiousness – and ensure they saw ads tailored according to those traits, in turn influencing their vote.
Facebook took out full-page ads on Sunday in major USA and United Kingdom newspapers to apologize for its role in the data scandal.
Strategic Communication Laboratories or SCL is the parent company of Cambridge Analytica that was reportedly involved in harvesting the data of 50 million Facebook users.
Wylie is now blowing the whistle on a number of voter manipulation schemes run by Cambridge Analytica and other companies. Whether the firm was in on the alleged illegalities itself is still unclear, although Wylie and another whistleblower have indicated they were. Facebook should do better. The 42-year-old academic and writer joined Facebook in 2006, and has used the site for networking purposes, to share her work, and read articles.
‘So if, for example, you have a television playing versus if you’re in a busy place with a lot of people talking versus a work environment’. Deactivating essentially puts your profile on pause.
Kogan reportedly used the data mined from 50 million profiles to influence voters’ behaviors in the U.S. elections. If one deletes social media, what kind of interaction remains for a generation that lives so much of their lives online?
Of course, even if Facebook itself deletes your data, that still leaves the third-party apps.
KMGH reported over the past week and a half that the Republican-backed Senate Majority Fund used two Colorado political nonprofits, Concerned Citizens for Colorado and Centennial Coalition, to pay Cambridge Analytica about $460,000 total in 2014 and 2015 for various political consulting and campaign materials.
“Several days ago, we received reports that, contrary to the certifications we were given, not all data was deleted”. Cambridge Analytica had earlier asserted that it has deleted the data from the public domain.
Gebhart of the Electronic Frontier Foundation said the changes were a good start, but don’t go far enough. If he/she turns this on and someone tries to log into their account from a device Facebook doesn’t recognize, user will be asked to confirm whether it was them or not.
But Nikhil Pahwa, a technology expert, said that signs that the company worked in India are worrying. It has been established that Congress was a client of Cambridge Analytica. It means Facebook determines what a user should see or not see.
Control your personal information: You can review what you’ve shared and delete it if you want to.
Indeed, Facebook itself has called for actual regulation of some information collection and sharing practices.
Clearly, no one at Facebook felt the need to double check anything. It also requires developers to get approval from Facebook before accessing sensitive data. Facebook responds by shutting down some apps. Since everything is digitised we would not be able to differentiate the real from the fake.
Wylie personally supported the “Leave” campaign, as he told the committee, but was troubled by what he viewed as threats to the democratic process. Mark Marino, director of the Humanities and Critical Code Studies Lab at USC, says he tells people to create a little noise in their profile. If you’re not on Facebook, who are you?
In light of the above, the proposed data protection legislation should have clear guidelines on the manner of obtaining consent, requirement to notify an individual in case of data breach, the recourses an individual has against any data breach, while also having strong enforcement provisions to ensure that the rights are actively protected.