Another report on Business Today also confirmed that Facebook will be using its portal to host e-commerce websites.
The check includes a restricted quantity of shops which are placing their on-line purchasing in Facebook’s expert arms, however the Social Network continues to be protecting their names secret for now.
For the moment, Facebook is getting ready to try again, as it has included several stores in yet another test. Facebook officials will not divulge the names of the stores that are implicated, but they have conveniently suggested that they come in a two-digit number.
The news of Facebook’s new effort broke the same day Google announced that it would start rolling out its own version of a “buy” button for shopping ads this month.
(Photo: Reuters) Facebook e-commerce: the next big thing?
“With the shop section on the page, we are now providing businesses with the ability to showcase their products directly on the page”, Facebook product marketing manager Emma Rodgers was quoted as saying. As of now, there is no particular timeline that the company is following when it will introduce the new feature to the market; however, testing for the same has already begun.
Facebook is still in the early testing phase and for now it isn’t taking a cut of the revenue generated from sales that result from shoppers clicking Buy buttons, the spokesman says. Facebook will benefit from the shop section if it attracts advertisers.
Other pages provide direct links to the businesses’ websites. The social networking site, after all, accounts for much of people’s online activities, on mobile and PC.
The reason for its failure, it would seem, is that while consumers are happy to Like and recommend brands and companies on Facebook, and include the social network in their path to purchase, they don’t see it as the place to actually make those purchases.