Despite all of this, Fallout Shelter made $5.1 million in its first two weeks on the market, according to industry intelligence firm SuperData Research (via VentureBeat). Especially since major gaming brands have not seen success when dipping their toe into the waters of mobile gaming. At launch, the free-to-play title outgrossed iOS mainstays like Clash of Clans and Candy Crush. There was a different kind of player joining the game.
Constructing new rooms, building relationships and protecting vault dwellers safe are some of the key features the game has to offer players.
Think Farmville meets a post-apocalyptic wasteland. That’s despite the fact that Fallout Shelter is a free-to-play game, with money being generated by in-app purchases alone.
However, real money can speed up that process. However, Bethesda’s unique title has become far more successful than any of its other tap-screen contemporaries.
Fallout Shelter is available now for iOS devices such as the iPhone and iPad. Bethesda Studios refused to report how much the app cost to develop, but there was no doubt in its success when it was admittedly “infinitely profitable”.
How well though? According to data junkies Superdata, the game’s earned Bethesda a rather sizeable collection of bottlecaps; $5.1 Million worth. It opens a new area for them to explore, which was previously thought not be travelled by so-called “avid gamers”. “Originally developed as a marketing tool for the release of its upcoming Fallout 4, the mobile game is a hit in its own right… on the iOS top-grossing charts”. As Bethesda’s Todd Howard pointed out during E3, the game’s microtransactions are entirely optional, giving players a lunchbox of random items.