People line up overnight outside an Apple store in NY on September 7, 2014, ahead of the expected release of the iPhone 6 and other products.
Many customers are buying iPhone 7 instead of iPhone 8, according to a report by Reuters.
Feedback from stores, however, has indicated that these figures are in fact due to the change-up in Apple’s annual release, with many holding out to get their hands on or at least compare the upcoming flagship, iPhone X to its current releases.
The same sources claimed they were not aware of any production delays or shipment cutbacks, contradicting many reports and analyst claims of supply issues, particularly with respect to tricky-to-manufacture 3D sensing modules used in Apple’s new TrueDepth camera.
While iPhone 8 starts from $699 (£699), iPhone 7 is retailing from $549 (£549) after a price cut. With the $999 iPhone X on its way in November, equipped with nifty features like facial recognition security software, Vinh added customers are happy to skip past the 8.
iPhone X Interest: There may not be as many people wanting to buy the iPhone X as Apple hopes, BGR notes. The iPhone 7 doesn’t have these things – but you save $150.
The message from customers is loud and clear: Apple needs to put out something truly impressive, with some exciting new updates, if it expects its customers to pay hundreds of dollars more for the latest upgrade. AT&T said smartphone upgrades declined by almost 900,000 during the September quarter compared to the same period a year ago, largely due to weak iPhone 8 sales.
Some Apple fans are even switching to Samsung, or buying the recently released iPhone 8, which hasn’t particularly impressed anyone either. This time, however, response to Apple’s new iPhone 8 hasn’t been as encouraging.
Drexel Hamilton Analyst, Brian White, has described demand for the new 8 series of iPhones as “muted”, following discussions with Chinese & Taiwan tech industry contacts. Deutsche Bank AG reaffirmed a “hold” rating and set a $130.00 price target on shares of Apple in a research note on Tuesday, June 6th. As for the iPhone X, it is a glass and stainless steel product with a seamless display screen.
However, customers on British shores face the same decision as those in the United States, with the iPhone X available to buy next week.
Apple (NASDAQ:AAPL) last issued its quarterly earnings results on Tuesday, August 1st. “This has led to a total iPhone X unit shipment forecast of 37 million in second-half 2017 vs. prior expectation of 47 million”. The rest of the orders won’t be delivered until early 2018.