Google is planning on letting advertisers use email addresses to advertise using a forthcoming tool called “Customer Match”, which will be released in the next few weeks, according to The Verge. If there’s a match between the two email addresses, it will then run advertisements for the company when the relevant person is visiting a Google-controlled site.
Google used the Advertising Week conference on Monday to launch two new products for marketers – Customer Match and Universal App Campaigns.
For one, Google will give brand advertisers a way to target their own customers with ads across all of the search giant’s big properties, including search, YouTube, and Gmail. It allows businesses to upload a list of email addresses (or leads) usually acquired from customers in a loyalty or reward program, or from those who previously made purchases. But promptly you’ll likely look at more ads from corporations that already matter your business, and just not only when you’re you’re looking on Google. Targeted ad campaigns uploaded are aimed at a specific audience. Jerry Dischler, Vice President of Product Management at Google said that their goal is to improve the relevance of ads that appear alongside the search results, YouTube and in Gmail. The feature allows developers to promote their apps across all of Google’s media channels to push app ads on Search, Google Play and YouTube. However, the targeted new customers will have to be signed in but not necessarily on the advertiser’s list.
Brands will also be able to target Internet lookalikes – users who share the same characteristics as people on the brands’ customer lists, the sources said.
Canadian marketers that want to make inbound calling Google AdWords campaigns are now getting access to a tool…
Google is also going the extra mile by bringing new users the ability to find similar audiences using the same information. “We’ve automated campaign set-up by pulling in your app images, videos, and app description directly from your Google Play store listing to generate ad formats that look awesome wherever they’re placed”. App install ads that prompt people to download and install a mobile app have become a cash cow for Facebook, which has as much as half the $6 billion market for these ads.
Facebook also announced a new metric for video ads called “Total Rating Point”.
Google is the king of the online ad space and the firm is always unveiling new ad products that will draw the ad dollars and keep advertisers locked on its platform.