One model carried a selfie stick and filmed the front row as she walked, as if her character was determined to have her own good time. Not too shabby for a first foray into a major fashion event.
“It was originally a trade show“, Levin said.
Brands that missed the markRag & Bone teamed up with Uber with a special promotion Monday night: between 5:30 and 7:30 p.m., hopeful fashionistas could tap a special “Runway” option on their Uber apps, and if the request went through, a vehicle would be sent to drive them to the secret venue where the brand would be showing its spring/summer collection. Kendall obviously looked like the dress was made for her, so we could never pull it off as well as she did.
The vibe at New York Fashion Week, which wrapped up Thursday, could be summed up in just two words – strictly business.
New York City was not originally a location of choice.
By making these changes and pushing for less obvious brand partnerships, WME/IMG effectively repackaged the week. Its previous title sponsor, Mercedes-Benz, excused itself from the position after the February 2015 shows.
After a few years of being located at Lincoln Center for the Performing Arts, the Supreme Court of the State of New York County ruled that Lincoln Center could no longer be used as a show site “because it violates its use as a public park”.
You may have noticed that U-shaped and polygonal runways have replaced the quintessential, straight track of the early shows.
The show was a celebration of diversity and effortless glamour, as only Marc Jacobs can do. Under the agreement, MADE continued to operate on its own but aligned with the agency. Both were there in July when it was the headquarters for the Council of Fashion Designers of America’s inaugural men’s fashion show. It was some of fashion’s people to know and I was there! But that was about it. There was little left to do but get in, see a show and get out.
Walking into the Marchesa show at the St. Regis Hotel off Fifth Avenue, a guest in a cocktail dress balanced a martini with her purse. “I think it is every girl’s fantasy”. Great idea. The problem?
I’m so proud to be an American right now. Under IMG’s operational leadership, NYFW affiliated with prominent sponsors and transformed into a more consumer-friendly affair, with live streams of the events beginning in 2011. This time, it looked like those who frequented Fashion Week had a true reason to be there. Dozens of runway appearances later, Kendall is a bona fide fashion month veteran, and we’re betting Ratajkowski will be next up to wear the t-shirt (and endless, incredible designer gear). By many measures, New York has surpassed these perennial powers as the fashion capital of the world. And we’re seeing more and more of these high-paying jobs in New York City.