Apple, which ranks first, now has a valuation of more than $170 billion while Google, which occupies the No. 2 spot, is valued at more than $120 billion.
It looks as though Facebook will be in next year’s top 20: the value of its brand grew by 54 percent to $22 billion.
Interbrand rival Brand Finance also measures brand equity and it values Apple’s brand at $US128 billion this year.
PC maker Lenovo, payments company PayPal and Danish toy creator Lego join the world’s tech behemoths for the first time in this year’s list, which is published annually by brand evaluation firm Interbrand. “For the third year in a row, Apple and Google claim the top positions”, the report said.
Wada insists that their basis for their list has not been all about the popularity of the brand, but also their financial status, their projected profit and how are they able to adapt with what their consumers actually need.
Although Apple has been part of Interbrand’s Best Global Brands ranking from the start, over the years the brand value has increased substantially.
Apple has emerged as a very mighty brand ever since it brought forward to the world its famed lineup of iOS devices, which includes the iPhone, iPad and iPod touch. Other high placing tech companies included Microsoft in fourth place, IBM at five, Samsung seventh, and Amazon taking the number 10 position.
Technology companies continue to reign among the most valuable brands in the world, a new report shows.
Coca-Cola, Toyota, General Electric, and McDonald’s are the other brands in the top ten. It then estimated their brand values and ranked them.
Interbrand, you see, has something that far outweighs simple analytics and basic facts – it is the most famous brand in the business of valuation.
China’s representation on the list is increasing, which Interbrand noted was symbolic of the continuing shift in China away from a manufacturing-based economy to the development of innovative local brands.