In a fictional Fortune Magazine profile, “Batman v Superman’s” Lex Luthor (Jesse Eisenberg) discusses how his father Alexander Luthor Sr. founded LexCorp, how he reinvented the company and more.
This jeans-wearing genius is equally at ease rappelling the climbing wall in his employee “inspiration station” and coding in “the crucible”: the cutting-edge R & D lab where the baby-faced billionaire verbally extemporizes computer code like Miles Davis improvising a trumpet solo.
So even though he’s not the first Lex Luthor, it still sounds like he’ll be right Lex Luthor. And he (or the unpaid intern running his account whose life is surely a living hell) used that Twitter account to tweet out a Forbes “profile” of himself, which is really just a not at all disguised piece of viral marketing.
The “Now You See Me” actor is also a writer and enjoys seeking out the oddest parts of humanity for his work. “It was a good shtick and, whatever else he was, he was a good businessman”.
Luthor Sr.is revealed to have been a tough East German immigrant “who passed away unexpectedly in 2000” and whose son described him as a “complicated guy” who “came from a country where the government, in the guise of protector, had absolute control over the citizens”. There’s one thing we always see him do, but that we probably won’t this time around.
What I’m trying to say here is that the name of Lex Luthor’s father isn’t important. Statistically speaking, it’s a near certainty that another world-changing crisis is hurtling toward us like a speeding bullet. This may be a reason why he wants a strong military to battle powerful alien foes. The article adds that LexCorp grew to become the second largest emerging technology corporation in the world next to Wayne Enterprises, and that LexCorp has grown so much because it has taken on military contracts, something Wayne Enterprises refuses to do.
“We are on the cusp of unveiling a technology that will change the world forever”, he concludes. “But there are a lot of threats out there, and they’re here today”.
The viral marketing machine for Batman v Superman: Dawn of Justice has now kicked into gear. Lex Luthor, or should we call him Alexander Luthor Jr.
So, is Eisenberg’s Lex the son of the Lex we all know and love from the comic books?
Regardless of his origin, promotional material for the DC Comics series has tipped that Luthor plays a key role in the conflict between Batman and Superman.