Earlier this week The Hollywood Reporter revealed that Marvel’s Kevin Feige would now be reporting to Disney’s Alan Horn, rather than Marvel Entertainment CEO Ike Perlmutter.
The restructure demonstrates Feige’s increasing power at Marvel, which is reward for his masterminding of the MCU into the most lucrative movie franchise of all time. Perlmutter was notorious for his frugality, reportedly booting Terrence Howard from “Iron Man 2” over the size of his contract. Having not allowed himself to be photographed in public for at least a decade, the Hollywood Reporter stated that Perlmutter once attended an “Iron Man” premiere in disguise and complained that the press on hand were allowed two sodas instead of one. This “unhappiness” between Feige and Perlmutter had supposedly been brought straight to both Horn and Disney’s CEO himself, Bob Iger this summer, with the new working arrangement taking effect last week.
“Sources say the budget on Civil War ballooned accordingly, which didn’t sit well with the famously frugal Perlmutter”. Previously, he was reporting to Ike Perlmutter, the COO and savior of Marvel Entertainment. It’s not clear what this could mean for the overall shared universe with the films being connected with TV.
The studio bought Marvel in a deal worth billions in 2009, and has since scored major hits with a string of blockbusters. Captain America: Civil War is not likely to be affected since it has already completed principal photography, and same goes for Doctor unusual since it is gearing up for a fall start date. Indeed, this new structure puts Feige much closer to Disney’s corporate inner-circle, so it’s possible he leaves Marvel sometime in the future for another big position under the Mouse House’s insanely large banner.
The Creative Committee would offer their input and notes on various Marvel superhero movie and TV productions as they moved through development.
From many reports, it’s easy to see the Creative Committee did more harm than good, oftentimes bogging down the filmmaking process in pointless minutiae. One Marvel creative talked to me about battles with the Creative Committee where they focused on details of nit-picky science that ignored the general tone of the script itself. Even going beyond the work of the Creative Committee, the shake-up at Marvel Studios may wind up changing other elements of the company as well.