Nickelodeon may have figured out how to bring back the audience that flocked to it in the ’90s: rerun all of their favorite shows from that era.
Numerous Nickelodeon favorites were watched primarily on TV, but “The Splat“, a name that suggests the green slime that was part of the network’s promotional efforts as well as its series “You Can’t Do That On Television”, will ooze in other media venues as well. Called The Splat, the new block will bring back a ton of old shows for kids of all ages.
In addition to The Splat’s daily TV block, interactive website and social media channels, the initiative will also launch a fully-integrated emoji keyboard featuring emojis, stickers and GIFs.
While TeenNick has run a similar block with “The ’90s Are All That,” the Splat will run longer, be much more comprehensive, and have more connection to the internet, from whence the nostalgia came. TV tykes are devoting more of their time to video alternatives like subscription video on demand outlets (some of which also serve up Nickelodeon programming) and streaming video sent across mobile tablets. The network said on Monday that they are putting together eight hours of programming featuring The Rugrats, Hey Arnold! and more.
It’s a little less clear what we’ll find on TheSplat.com, although Nickelodeon says in its release that the site is “a fan-driven and generated digital destination that pulls ’90s Nick content from all social spaces”, where users can “influence the on-air and online experience through social media conversations and trends”.
To celebrate the launch of The Splat, Kenan and Kel reunited on last night’s episode of The Tonight Show to re-create their classic Good Burger skit from Kenan & Kel.
Nickelodeon already ruined my childhood by tearing down its Universal Orlando studios. Starting October 12, “Rugrats Reptar Takeover” begins, highlighting the best episodes of Rugrats with Reptar.
Nick or Treat (week of October. 26) – call-in event where lucky callers get 40 seconds to choose from six doors, collecting tricks and treats along the way, plus scary and spooky themed animation episodes.