The scandal in which Cambridge Analytica harvested data from millions of Facebook users to craft and target advertising for Donald Trump’s presidential campaign has provoked broad outrage.
The document explicitly stated that PwC believed that the social media platform was compliant with all of its responsibilities, prompting concerns surrounding the effectiveness of the FTC’s measures, as well as the thoroughness of external audits.
Cambridge Analytica whistleblower Christopher Wylie previously estimated that more than 50 million people were compromised by the personality quiz that collected data from users and their friends.
“We are committed to vigorously enforcing our policies to protect people’s information”, Grewal said.
“It’s up to him to ensure that dream doesn’t become a privacy nightmare for the millions of Americans who use Facebook”.
It is not clear from the report whether the company informed PricewaterhouseCoopers (PwC), which performed the audit, of the Cambridge Analytica data grab that would put Facebook in the crosshairs of United States congress.
Essentially, Facebook is counting on any new regulatory regime to help cement its current market dominance.
In a letter to Zuckerberg on Wednesday, the EU assembly’s president, Antonio Tajani, said that Europeans hit by the “scandal deserve a full and thorough explanation from Facebook’s top manager”.
“You have companies that are forced, and they’re so big, they’re forced to give governments data and they also sell the data, or as you know they don’t sell the data – they sell you”. It was then implemented to Facebook as a downloadable app called “thisisyourdigitallife” Around 270,000 people downloaded it, and logged into the app through Facebook.
“It is not enough to exchange the gray T-shirt and jeans for suit and tie”, she said in reference to Zuckerberg’s appearance in the U.S. Congress.
“Access to Facebook data was a part of Cambridge Analytica’s sales and marketing “pitches” to commercial, political and defense clients throughout my time at the company-even after the request from Facebook to delete the data”, Kaiser said.
During the hearing, Graham pressured Zuckerberg to name a Facebook competitor; however, he sidetracked with describing the three-pronged business model Facebook is known for.
Moreover, new restrictions are to be placed on third-party apps that seek to access users’ profiles.
Facebook said the latest change does not have tax implications.
The city-state of Hamburg’s Data Protection Commissioner, Johannes Caspar, notified Facebook in writing that he had opened a probe into suspected data abuse.
The change affects more than 70 per cent of Facebook’s two billion-plus members.
Facebook has revealed that it tracks users who are not logged in to the network and even those who have not signed up to the social media platform.
In the linked and data-hungry internet age, however, those volunteered pieces of information take on lives of their own.