“And that’s why Rihanna’s ideal, because she’s constantly innovating and looking to see what’s next”. As a contributing Creative Director, Rihanna will also work on various creative projects with Stance throughout the life of the partnership. Fashion editor and street-style star Veronika Helibrunner, for example, has been subtly subverting her outfits through hosiery for some time by pairing crisp, white sports socks with neat, black Nike ticks with a sumptuous Valentino frock. She will act as a contributing creative director for her own personal line of socks.
According to Women’s Wear Daily, Rihanna’s three-year deal will consist of designing socks for Stance as well as becoming the company’s brand ambassador under the “Punks and Poets” team. Undeniably, Prada’s sock odyssey has been a big influence on others – from Kanye West’s collection for Adidas to Alexander Wang’s marathon runner-style compression socks for H&M. Inspired by Bad Gal Riri and in honor of her appointment, Stance is launching an exclusive “Murder Rih Wrote” collection of over-the-knee and crew-cut socks.
Rihanna’s first complete Stance sock collection will be unveiled this fall and will be available globally. The capsule will consist of 18 styles and will retail between $18 to $28. The Stance women’s division VP adds, “Socks are not really a trend; they’re a fashion staple”. “It makes her an original”.