Xiaomi has regained its top spot in the Chinese smartphone market in the second quarter of 2015, outselling Huawei and Apple, according to a Canalys market survey.
After dipping for two quarters, Xiaomi reclaimed its spot as the top smartphone maker in China during the second quarter, beating Apple (NASDAQ: AAPL) and Huawei, an analyst firm said Monday.
With respect to the Chinese smartphone market, Canalys Analyst, Jingwen Wang stated that the competition amongst the major smart phone companies is at an all-time high. He further noted that Apple has increased its coverage with the launch of flagship outlets in China, while Samsung has expanded within small to medium-sized phone retailers in the country. “Xiaomi is under enormous pressure to maintain its top position in the quarters to come”.
But a top Huawei executive said last month that his company and Xiaomi were pitching to different segments of the Chinese market. Xiaomi, now holds the market share with 15.9 percent of total shipments, as reported by Canalys’.
Samsung sold 89 million smartphones and other mobile handsets in the April-June period, taking up 20.5 per cent of the global market, according to the data compiled by industry tracker Strategy Analytics.
Couterpoint research substantiated these findings, while giving Xiaomi a slightly better lead of 0.4 per cent over Huawei. But thankfully for both of them, Apple is now in third place followed by Samsung and Vivo.
It’s too soon to say we’ve reached peak Apple, but it’s worth remembering that twenty years ago Motorola had an “unassailable” 35 per cent market share, with NEC as the number two manufacturer in the UK. It is followed by Huawei, Apple, SAMSUNG ELECT LTD (F) (OTCMKTS:SSNLF), and Vivo. The recent drop in sales is mostly forgivable when you consider the company posted record-breaking numbers for phone, computer and app sales the quarter before.
However, Apple and Huawei bucked the trend and grew rapidly to each gain several points of marketshare in the quarter.
In China, it made an art of marketing itself through social channels, building a strong fan base among young Chinese and keeping costs down by selling its phones online.