In December 2013, Beyonce released her 5th studio album. The album was self-titled by the singer and was launched without any promotion or warning. Surprisingly, the album made a record sell of 80,000 copies in only three hours of the launch. More surprisingly, this became a project for Harvard Business School and came up with a 27 pages study on the project.
The report was named ‘Beyonce’ and was conducted by Professor of Business Administration Anita Elberse along with her former student, Stacie Smith. The findings from the project will be taught in the Elberse’s “Strategic Marketing in Creative Industries” classes.
The early look of the Harvard Business School study was revealed by Billboard on Tuesday, September 30, 2014. The pages reported information on the making of the album, the long work, contribution from producer and songwriters.
The general manager of Beyonce’s Parkwood Entertainment, Lee Anne Callahan-Longo, said that they rented a house for a month. They all had dinner together and took rest in different rooms, while worked on music. It was contribution from the entire team to create it as a masterpiece.
According to Billboard, most of the time she walks from office to office, talking to the staffs. She usually come to the office, sat at the back and gave notes on the project. The entire project was kept secret as to help in people judging indifferently. The singer has a huge fan circle and Beyonce wanted to launch this project somewhat differently from her other albums.
In Billboard’s words, “Everyone would have dinner together every night and break off into different rooms and work on music. She had five or six rooms going, each set up as a studio, and would go from room to room and say things like ‘I think that song needs that person’s input.’ Normally you would not see songs have two or more producers, but it was really collaborative.”