In a nutshell, the analyst is staying the bearish course on his long-term expectations for Snap and concludes highlighting that his predictions continue to be “more subjective vs. other companies we cover”. Shares skyrocketed about 26% in after-hours trading, to almost $18 at the time of publishing. The fund owned 86,490 shares of the company’s stock after acquiring an additional 25,600 shares during the quarter.
In other news, VP Lara Sweet sold 29,296 shares of the business’s stock in a transaction on Tuesday, December 19th. This means a large number of shares have been sold before they have actually been purchased. However, they can be more hard for brands to buy, so they contribute a smaller share of Snap’s revenue.
It looks like the cloud of doom-and-gloom hanging over Snapchat parent company Snap Inc. may be in the early stages of receding, as the company today posted its first ever better-than-expected quarterly earnings since going public in spring of a year ago.
Snap’s co-founder and chief executive, Evan Spiegel, credited the newly redesign of Snapchat app, an improved user experience for Android app and a move to programmatic advertisement buying – an automated auction for advertisers – for turning around the firm’s trajectory. However, after adjustments are made earnings came in at $0.13 per share.
Advertising revenue rose 74 per cent to $281 million, as companies advertised more in the key holiday quarter.
EPS/Net loss (adjusted): ($0.13) vs. ($0.16) expected. Ameriprise Financial Inc. bought a new stake in shares of Snap during the 2nd quarter worth $278,000. The company has been laboring with uninspired sales and slow user growth in the past three quarters since it went public.
“Our business really came together toward the end of a year ago”, said Spiegel on Tuesday, according to CNN.
“We executed well on our 2017 plan to improve quality, performance, and automation, which removed friction from our advertising business and improved our application for the Snapchat community”, he said.
When asked by an analyst about, Spiegel said that Snap is considering its approach to the issue and that there is a significant difference between talking to friends on the phone and broadcasting a television signal. The firm now has a $16.00 price objective on the stock. We measure average Daily Active Users for a particular quarter by calculating the average Daily Active Users for that quarter.
Snap Inc (NYSE:SNAP) opened at $20.75 on Thursday.
“We see the advertiser expansion as an important source of revenue diversification and reflects Snap’s capacity to grow revenue through a broadening of its addressable market”, Wieser said. Snap announced a design overhaul in November, and just announced it would be pushing out new font options, rainbow swashes, and a neon glow font, a week after Instagram released the highly anticipated “Type Mode,” which gave users new fonts to play around with.