(No one told him how SEO works, apparently.) In an ill-advised move, Colbert decided a shooting contest was the most appropriate way to settle it.
On Sunday, reigning National Basketball Association MVP Stephen Curry donned a Carolina Panthers jersey and got to bang a giant drum before kickoff.
Of course, the “shooting competition” didn’t involve firing up shots from behind the three-point line because, well, Colbert would have absolutely no chance of winning that.
Stephen Colbert is exhausted of competing for Google search results with Steph(en) Curry. But still, it’s Steph Curry, possibly the greatest shooter ever!
And so it was Stephen Curry who became the answer to that trivia question, first official sports guest on The Late Show with Stephen Colbert.
I don’t want to gives away the ending, but you can probably imagine how this goes.
As you can see, 30 seconds wasn’t enough.