Past the fandom round N.W.A. and the timeliness of the themes, Common additionally launched a intelligent advertising marketing campaign across the movie, Straight Outta Someplace, which permits social media customers to insert pictures within the iconic Straight Outta Compton album cowl and write in a hometown of their selecting.
It was the ultimate match-up between West Coast (Straight Outta Compton’s NWA) and very much east (since The Man From U.N.C.L.E. takes place in Germany and Italy, which Team America would tell you are several thousand miles east of California), won handily by the rappers.
Its debut outstrips those of Mission: Impossible – Rogue Nation ($55.5 million) and Ant-Man ($57.2 million), both of which cost north of $125 million to produce.
It describes the popularity of the musical group N.W.A.in the gansta rap genre.
On the flip side, the underperforming “Fantastic Four“, from 21st Century Fox, in its second weekend, pulled in an expected weak $8 million in box office, now totaling $41.9 million with spending of $24.2 million in total national TV advertising sales.
Straight Outta Compton stars O’shea Jackson, Jr., Corey Hawkins, Jason Mitchell, Aldis Hodge, Neil Brown Jr., and Paul Giamatti.
The film now stands as the fifth best August opening ever, narrowly surpassing M. Night Shyamalan’s Signs, which opened to $60.1 million in 2002.
The film depicts the late 1980s rise of gangsta rap group N.W.A. and became a box office hit in its weekend debut. The troubled superhero movie has earned just over $41 million domestically and $102 million worldwide through two weeks in theaters, making it highly unlikely that the studio will push forward with plans for a sequel.
One insider said the cast and crew “handled the crowd expertly”, with Ice Cube even saying that he was “not anti-police” despite the police brutality that was shown in the film and his own experience with it. After 10 days the thriller has $23.6 million, nearly five times its $5 million budget. Why is Straight Outta Compton the odd one that gets the extra security treatment and the befuddlement when nothing actually happens?