The 2016 Tacoma will be the auto industry’s first sold with a GoPro camera mount as a standard feature. To defend its share, Toyota will borrow some cool factor from action-camera maker GoPro Inc. Granted the accent which charges like usd40 is naturally a decrease in the fluid compared how deeply the moving truck actually expenses, however the business relationship by having GoPro plus the fail add – on along the escalate would probably little question attract some kinds of potential customers. “Whether they’re fishing, off-roading, camping and so on, they’re all recording their adventures”, said Michael Sweers, Tacoma’s chief engineer and a GoPro camera owner.
Although the camera mount will come standard in all Tacoma models, the camera itself will not be included in the purchase price.
The US market for small pickups previous year was cut back only to Nissan Motor Co. and Toyota. The Dodge Dakota and Ford Ranger ended production in 2011, followed by GM’s Chevrolet Colorado and GMC Canyon the following year and the Honda Ridgeline in 2014.
As of June 2015, the new Chevrolet Colorado and GMC Canyon trucks have made their presence known and eked out a combined 31 percent of midsize pickups sold year to date, however the Tacoma’s current sales pace continues to show healthy growth, impressive considering the 2016 model has yet to hit dealer lots.
The relative success of GM’s remake may have disturbed Toyota’s monopoly, which presently stands at about 50%. Shipments for the Toyota Tacoma increased by 18% to 88,801 – the best bi-annual figures the vehicle has seen since 2007, despite not undergoing any changes.
Sweers declined to discuss the financial arrangement between Toyota and GoPro. The automaker discovered that many Tacoma owners were already using the action camera to capture their off-road adventures. Camera mounts for use in vehicles are listed on GoPro’s webpage for up to $40.