“Valentine’s Day has become a holiday consumers take advantage of not only to spoil their loved ones but themselves”, National Retail Federation Prosper Executive Vice President of Strategy Phil Rist said.
United Parcel Service (UPS) has ramped up its smart global “lovegistics” network to deliver about 88 million flowers for U.S. consumers during the Valentine’s Day.
William Bailey, owner of Holidays, 308 E. Main St., said he and his staff were also busy on Tuesday preparing arrangements for delivery.
“With Valentine’s Day being on Wednesday this year, it’s predicted that it will be the best and busiest time of the week for flowers”, Brooks said. “We do additional things with flowers – chocolates, balloons and jewelry are all very popular at this time of year”.
Humphrey and Krauss, who have both been in the floral business close to 40 years say that, overall, there haven’t been many changes to the Valentine’s season. however, one major shift is the rise of the internet.
Even more than a week out, some online florists were not able to deliver some flowers with four days notice, for a delivery a week before Valentine’s Day.
The crush started late last week when more than 8,000 roses and boxes full of tulips fresh from Holland arrived at Toni’s Flowers and Gifts. “Most people prefer to send flowers to the workplace (during the week)”. We don’t get a lot of pre-orders because guys don’t think of it quick enough.
Walton said sales are also influenced by the day of the week that Valentine’s Day falls on. Last year, Williams said, he ordered too few roses, forcing him to make last-minute orders at an extra cost the business had to absorb.
Kelly Fields arranges a bouquet of flowers in preparation for Valentines Day Saturday morning at Mark Knox Flowers.
Although going out to a nice meal is wonderful, restaurants can become overcrowded and overwhelming, especially on Valentine’s Day.
She does as much prep ahead of time as possible because she knows how hectic things will get. Americans are expected to spend billions on February 14.
“Right now, pre-Valentine’s, we are gearing up for making sure we have all of our supplies in place”, Krueger said on Monday.
A dozen red roses with vase and delivery from FTD was $52.98.
That trend holds true for North Bay flower businesses, as well – from florists, to wholesale operations and growers like Petaluma’s Neve Bros., which Chris Neve co-owns alongside his brother and dad.
Moonpig’s velvety rosebuds looked perky and flawless after one whole week and Flying Flower’s even cheaper arrangement came up trumps too.
Valentine’s Day is only just around the corner, but numerous arrangements will continue to be in store long thereafter for other romantic moments.
“People do walk in and buy arrangements to take home or deliver themselves”, said Garner.