The restaurant chain announced a name change in June, to International House of Burgers. The name change was announced last week, but the company did not announce what the new name stands for until this morning.
The restaurant’s website, still found at www.ihop.com claims their new Ultimate Steakburgers are “un-burgerin”-believable”. It’s just to promote a new selection of burgers IHOP, sorry, IHOb has rolled out.
“Why couldn’t you be global house of brunch and start serving mimosas and bellinis”, somebody else questioned.
The video revealed several varieties of burgers.
“Well there is stupider”, Turkel Brands president Bruce Turkel said during an interview on FOX Business’ “After the Bell”.
Other than the Twitter handle, IHOb didn’t reveal details about its rebranding, including the cost or how it would affect more than 1,750 IHOP restaurants worldwide.
Will the new (and temporary) name change boost IHOP, er, IHOb’s bottom line? “Burgers are the most consumed entree item for men, women and children in America”, he said. Bob Evans, a more direct competitor of IHOP’s in terms of breakfast fare, simply wrote that Bob Evans was still the same place “no matter how you flip it”. And we imagine IHOP will be realizing before long what the people really want from its kitchen.
Though Haley said he is optimistic about the outcome of the rebranding effort, some are skeptical of how successful the tweak will be.
Some people felt that maybe it’d try and get fancy and go with “brunch”, which also makes sense.