Then the reports surfaced that the popular messaging platform owned by Facebook is to begin showing ads to the users alongside its status feature. To recall, WhatsApp officials have previously confirmed that ads will be making their way to Statuses in the year 2019, leaving only a few months for an ad-free experience on the platform. It will be very similar to the ads shown in Instagram’s Stories.
It has also been mentioned that the idea could not be implemented due to the end-to-end encryption of messages within WhatsApp and they were trying to explore ways to get out of this hurdle and still make the proposal work. Another founder of the instant messenger, Brian Acton, resigned from Facebook in September 2017. The first step in this direction was that controversial move to link WhatsApp and Facebook profiles using phone numbers.
What’s even more awful is that these advertisements will be targeted to an individual, which means Facebook will be actually reading your messages and throw related ads on your account.
Affirming the plans of the co-founders of the app upon acquisition in 2014, Facebook founder Mark Zuckerberg said the company had no plans to monetize the app at the time. So, without data how does it plan to show you relevant ads, because a person interested in sports bikes doesn’t care about Versace sneakers? “I had the pleasure of working with them for six years and learned a lot from them”, Facebook CEO said. In simple terms, it isn’t known if WhatsApp parent company will be collecting user data to show users targeted ads.
It looks like WhatsApp is planning to show advertisements in the Status tab soon. Moreover, about 100 plus companies are already on board to integrate their adverts on WhatsApp.
Whether you’re scrolling through Facebook or Instagram, it’s easy to notice the amount of ads that fill up your screen.
The insult came after Acton gave an interview to Forbes in which he admitted that he potentially forfeited his users privacy when he sold the app to Facebook.
Stamos, for his part, says people shouldn’t see WhatsApp monetization as wrong. Hence, no matter who takes the reins, we believe that marketers will continue to spend on the platform because there is no comparable alternative in the marketplace which offers the same engagement and reach as Instagram.