Microsoft said it would narrow its focus to three types of customers: 1) business users who want strong management, security and productivity apps; 2) buyers looking for cheap phones; and, 3) users heavily invested in Microsoft’s other Windows-based products.
But even if Windows 10 is a stunning success, carving out a greater chunk of the mobile market is a huge challenge. In February, Microsoft also used the Windows Insider Program for delivering a preview for the mobile phone version of Windows 10. Counting more on partners is also a risky strategy, given that most have devoted only modest resources to Windows Phones devices, and some deciding after a device or two that the platform simply wasn’t worth the trouble.
While Microsoft is still making smartphones for its Windows 10 Mobile OS, the company has more or less given up on the mobile course set by ex- CEO Steve Ballmer and will likely be forced to discard the strategy entirely. With Microsoft Corporation (NASDAQ:MSFT) announcing $7.6 billion impairment related to assets involving Nokia Devices and its services and the layoff of 7800 employees, mainly from the Phone background, probably gives a clear indication that the time is over for Windows Phone from Microsoft.
The news that Microsoft has laid off thousands of workers from its phone division and is taking a multi-billion dollar write off from its Nokia acquisition didn’t surprise me. Hence, the visions remain for the overall future of the Windows Phone market, despite the departure.
Microsoft followed the 2014 Nokia deal with a slew of budget oriented and midrange devices, while the last Lumia flagship to come out was the Nokia Lumia 930, and that too was rolled out before the acquisition.
Windows 10 will be the “last” version of Windows, as the software from now on will be upgraded and updated on an ongoing basis rather than in discrete generations, according to Microsoft.
After its restructuring, Microsoft has been quite about its upcoming releases, especially about the Lumia Handsets. One more important feature that the Windows 10 will bring is its universality as it will provide one template that will make devices have the same look and feel. “Microsoft needed to update its operating system and get into mobile”. Before we go completely off track here, there is some good news from Microsoft as Windows 10 Mobile is changing things up when it comes to incorrect passcode submissions.
There is also an app that describes the benefits of Windows 10 and Office 365.