Even a new version of the Apple Watch, called Series 4, has a 30 per cent larger screen, making it fit even more information.
Apple has slowly increased the average price of an iPhone since 2007, but with the $999 iPhone X release a year ago, it made a bigger leap than usual. South Korean giant Samsung and China’s Huawei are in first and second places, respectively. Competition is heating up in inter-company recruitments too, in April, Apple hired Google’s top AI boss, John Giannandrea. It further added that Apple could not get enough of the displays as it ran into “last-minute kinks with the contract manufacturer”.
As my former colleague Steve Kovach pointed out when the iPhone X was first announced, it nearly always makes sense to buy the most powerful phone you can afford.
Enter the new iPhone XS, iPhone XS Max and the iPhone XR.
The iPhone XS starts at $999, the iPhone XS Max starts at $1,099, and the iPhone XR starts at $749. “Taken to the extreme”. Google’s Pixel 2 phones have neural network software backed camera features that improve photos, Google made it available to developers through a software update in January. The XS feature Smart HDR pictures, which brings more highlight and shadow detail to your photos. Hence, the only recourse would be to pay up for the iPhone XS or iPhone XS Max which are now available via the Big Four. Both the iPhone Xs and iPhone Xs Max also feature 512GB of internal storage. The iPhone X’s battery price will increase to £65, a jump of £40. With the current lineup of iPhones, Apple has introduced dual-SIM functionality to its smartphones. The phones can be pre-ordered from September 21 on Airtel Online Store.
Eliminating the headphone jack is also a noteworthy move.
It has a built-in electrical heart rate sensor that can take an electrocardiogram, which is a first for a wearable device.
So, if you are already an iPhone X owner, should you upgrade?
The new Apple watch, according to Williams, “will become an intelligent guardian for your health”.
“Women like me with small hands who need the most secure phone for safety reasons are stuck with something they can’t hold and constantly risk dropping”, tweeted sociology professor Zeynep Tufekci, who teaches at the University of North Carolina in the USA. Looking ahead, it will be interesting to see if Apple next year will be able to break its existing iPhone sales record of 231.2 million units which was set back in 2015. And it says a lot about our era of digital binging that Apple will probably sell them like hot cakes.