“He is the male version of a Kardashian on YouTube”, according to Polygon culture writer Julia Alexander. Additionally, he wasn’t shy about giving out his home address to fans. He’ll blog about his dog dying or getting dental work done.
Brands and ad agencies have been working closely with technology providers and the platforms to better vet videos whether on YouTube or Facebook, so they can control where ads run.
In his 484th daily vlog, he visited Aokigahara, a forest in Japan known as the “suicide forrest” because it is the most common site for suicide in Japan.
This particular video however, posted over the New Year’s weekend, goes far beyond any of his previous stunts.
Makoto explains that they notify police of any bodies recovered and lead those contemplating suicide into safe houses where they can be helped. Because he de-monetized both the “suicide forest” video and his apology video, he wasn’t going to make money directly from advertisements on either.
While the majority of his content is purely entertainment, albeit encouraging his millions of young fans to be obnoxious, ignorant and superficial, yesterday he took his quest for shock value to a new, heavily disturbing level.
“How dare you! You disgust me”, “Breaking Bad” actor Aaron Paul tweeted to the vlogger Monday night.
“At first, I couldn’t believe it”. “Particular care should be taken by media professionals not to promote such locations as suicide sites by, for example, using sensationalist language to describe them or overplaying the number of incidents occurring at them”, the report says.
The statement was widely criticised for having a self-promotional, rather than apologetic tone.
“I don’t expect to be forgiven, I’m just here to apologize“, he said.
“I’m not really surprised by the Logan Paul video”, Clymer tweeted. He admits that he should not have posted the video and instead should have put the cameras down and stopped recording, saying he is ashamed, disappointed in himself and does not expect to be forgiven. Paul and company were seen laughing and joking through the whole experience, with Paul reportedly saying things like, “I think this definitely marks a moment in YouTube history because I’m pretty sure this has never hopefully happened to anyone on YouTube ever”. In the world I live in I share nearly everything I do, the intent is never to be heartless, cruel or malicious.
Logan Paul wouldn’t be Logan Paul if he weren’t the type of person for whom a lifeless body is just another opportunity to stack up subscribers. If Logan Paul had the opportunity to do this in a white/American country he wouldn’t. “He’ll only continue to grow” in popularity, she said.
Since the backlash, Paul has released two apologies, one via text on Twitter and the other on YouTube in a two-minute video.
“You can’t show it and laugh”, added Whoopi Goldberg, after Sunny Hostin asked why showing the body was different from “13 Reasons Why” depicting suicide.
Reddit’s meme communities, particularly r/dankmemes, aren’t known for their sensitivity when it comes to suicide.
He received little sympathy from his followers, with Lucy writing: “There’s still a corpse on camera and a family that could have seen that video after just learning their loved one is dead”.