In addition, Google has introduced a new ad-targeting product, Customer Match, which can deliver ads across Google Search, YouTube and Gmail. Universal Ad Campaigns will now be made available to all developers and advertisers as a new AdWords campaign type that will help them to connect with app users across Google Search, Google Play, YouTube, and the Google Display Network (GDN). With the new system Google will allow the advertisers to target even the new customers who might be interested in their products or services.
On similar lines, the Universal App Campaign will let advertisers advertise their apps across a variety of channels.
The “shopping ads” being launched by YouTube will amalgamate the features of YouTube’s Cards and TrueView.
Chief among the new products unveiled are Shopping ads for YouTube – similar to its Shopping ads on Google – which will show click-to-buy ad units within partner videos on the video-sharing site, a feature it claims will transform the video ad units into a “digital storefront”.
Facebook had an estimated ad revenue worth $6.8 billion, a near double of Google’s $3.5 billion. Your ads can also reach specific audiences across 650K apps and 2M+ websites in the GDN. According to the Google-owned platform, you’ll soon be able to not only watch those videos, but also buy whatever you see in them, such as kitty litter.
Ramaswamy gives the example of a travel brand that has a rewards program.
At present, Google allows the businesses to target the web surfers who had already used visited the site once.
If you use Google for just about anything from emails to watching viral videos on YouTube, the ads you see may start to feel a whole lot more personal. As such, as the email lists from certain brands and advertisers are being cross-referenced with Google Gmail addresses database, all of these will go through hashing.
Google is not the only company that’s letting advertisers target users by email address.
The new format is expected to function more like Google search ads than YouTube’s pre-roll video ads.
All top brands have gotten serious about managing data on consumers, amassing email lists and creating segments of their audiences – breaking them up by age, gender, income, household attributes – for marketing purposes.