$3 Billion in Sales During Highest-Performing Cyber Monday

Both Adobe and Amazon are reporting record sales, with Adobe citing a number of $3 billion.

The retail giant is introducing new deals every 10 minutes as part of its Cyber Monday offering which it has extended until Friday. The event marks the first workday after the Thanksgiving weekend and is typically one of the busiest days for shopping online.

Despite this, huge online retailers such as Amazon could keep sales high since e-commerce companies usually concentrate deals and bundles during Cyber Monday.

Now that shoppers are online all the time anyway, the 10-year-old shopping holiday known as Cyber Monday has lost some of its lustre.

Though many sites offered discounts and proclaimed Cyber Monday their “best day of deals”, analysts say retailers have been marking down prices all year, so Cyber Monday sales weren’t particularly notable. For years, Black Friday has been accompanied by deep discounts and video footage of shoppers literally fighting over merchandise. Adobe found that out-of-stock rates on Cyber Monday this year were at an all-time high, with 13 of 100 product views showing an out-of-stock message, more than twice the normal rate. Here’s a look at what was hot and what wasn’t on Cyber Monday.

Mobile also accounted for 34% of Black Friday sales and drove 53% of in-store shopping visits on Friday.

Sales jumped 16.2 percent over a year ago.

Between Thanksgiving Day and Sunday, $8.03 billion was spent online, a 17 percent increase from 2014, Adobe said.

“We are having specials from Black Friday, Thanksgiving Day, and the entire week to the end of this week”, said Monze Garcia, customer service for Best Buy. And in a blurring of categories, brick-and-click retailers saw the strongest growth in sales at 18%. According to the survey, more than 151 million shopped either at stores or made online purchases at home, more than what was predicted by an earlier survey.

Whatever consumers were buying on Cyber Monday and however they heard about it, clearly they were willing to buy and more inclined than ever to buy using a mobile device. “While Cyber Monday was still the biggest shopping day of the holiday period, consumers continued 2014’s trend of shopping more aggressively on Thanksgiving, which became the third-biggest shopping day of the Cyber Five weekend”.