“30 Rock”, home to NBC, officially changes name to “Comcast Building”

30 Rockefeller Plaza, one of the most iconic buildings in New York City, is now officially the “Comcast Building”, the company announced in a statement. Brian Roberts, chief executive of Comcast, told the New York Times in 2013 that the Rockefeller Plaza offices were “iconic” and said, “We’re proud to be associated with it”. Chicago has had the peacock as part of its skyline for 26 years, atop the city’s downtown NBC Tower.

The Comcast letters are 12 feet high and topped by an 11-foot NBC logo on the 850-foot building.

Starting in Season 4, 30 Rock mocked the impending Comcast takeover of NBCUniversal by introducing Kabletown, a large telecom in the process of taking over NBCUniversal and its parent company, General Electric. It was on this date back in 1941 that the first commercial television broadcast went out over the airwaves from NBC’S headquarters.

The new signs use custom, energy-efficient LED lights that mimic the exposed neon look of the building’s previous signs.

General Electric sold its remaining stake in NBCUniversal-as well as its real estate in Rockefeller Plaza-to Comcast in 2013. It became the “GE Building” in 1988, after it bought the network. “The fact that they’re bringing GE down is just one step in a many decade evolution of the signage on the building”. The western front has an 18-foot high NBC Peacock. Rockefeller Jr as a “city within a city”, Rockefeller Center was constructed during the Great Depression, according to the center’s website.