3rd Party Facebook Apps Get Video Ads

The new formats include auto-play video ads, and multi-image Carousel ads, which tell stories, and give more product details, Dynamic Product Ads target users with the products they searched for, as well as additional enhanced click-to-play advertisements.

Facebook launched its ad network, called the Audience Network, in April of last year in a bid to compete with similar services owned by its rivals like Google’s AdMob and Twitter’s MoPub. By upgrading to the latest SDK (software-development kit) and utilizing the MediaView, publishers can now bring the video ads experience from Facebook directly to their apps. So if a shopper adds a pair of designer shoes to her cart in a merchant’s mobile app, the retailer can choose to show her ads featuring products from its designer shoe category or items from its designer handbag category-or both.

Facebook had already been selling display ads this way.

Video advertising is no longer a rarity.

In a blog post published Tuesday, Facebook says the format has worked so well (citing online art retailer JUNIQE, which increased its conversion rates by 40%, while reducing cost per purchase by 6% using Dynamic Product Ads, ) it’s decided to expand its capabilities. Although users get instantaneously repelled from ads, they should be pleased that such upgrades are being made to help them buy the right product, without redundant ads.

Video ads, everywhere! This looks set to be the mantra in which Facebook believes in, where the social networking company has just announced that they will be offering video ads that play automatically to its mobile ad network.

By using collected data to focus on people using a wide range of apps, the company could make its own platform cleaner, without compromising its ad revenues.