Facebook Enables Notifications From Chrome Mobile Browser

The notifications will be ideal for users who use Facebook’s web version from their cell phones through Chrome more than the Facebook app itself.

Recently, Facebook has added the ability to receive push notifications directly from the Chrome web browser on Android, meaning you can finally have your cake and eat it too.

This is an important stepping stone for a better future in mobile communications. Is it something you will be using every day?

Even though the mobile website does not consume a lot of data, it is considered to be fast without occupying much memory. But now with the push notifications permitted on mobile website, Facebook is expecting to see an increase of traffic on its mobile website.

Facebook isn’t the only App though, Beyond the Rack, eBay, Pinterest, Product Hunt, and VICE News, Roost and Mobify also have support for push notifications through Google Chrome.

In addition, you can also double check by tapping on the 3-dot menu button, navigating to Settings->Site Settings->Notifications and checking if Facebook is in the “Allowed” section.

Tech Crunch spoke to Jonathan McKay, who managed browser partnerships for Facebook, with the FB executive revealing that the push notifications have led to a rise in “visitation” already.

The feature can be activated by logging into m.facebook.com from the up-to-date version of Google Chrome and click “allow” when a notice pops up.

One thing is sure though, now with push notifications successfully tested, there is no longer any need for developing a full scale native app for business or services as they can get the same level of user engagement from their mobile websites which they could have got with an app.

Google’s Owen Campbell-Moore pointed out that the notifications are already available for Chrome and Opera, with Firefox 42 to host the feature from November onward. However, with multiple browsers supporting these notifications there is a challenge of duplicate notifications being sent to users and companies are working together to limit these duplicate alerts by detecting the preferred interface of user and sending notifications accordingly.