Doritos supports LGBT community with rainbow chips

Unfortunately for now, the vibrant snacks are only available online, via a minimum $10 donation to the It Gets Better Project, where they’ll be shipped to you “while supplies last”.

There isn’t a pot of gold at the end of the rainbow, but a bag of rainbow Doritos. The chips come in shades of green, blue, purple, red, and orange inspired by colors of the Pride flag (or, perhaps, Skittles’ “taste the rainbow” tagline).

“After making a purchase, customers can further demonstrate support by sharing messages over social media using the hashtag “#BoldandBetter”.

Doritos is teaming up with nonprofit It Gets Better to bring rainbow Doritos to a football party near you.

“By utilizing the incredible reach that the Doritos brand has throughout the world, we can give hope to the LGBT young people who need it the most”, he stated.

Per a report from People, the oh-so-delicious corn chip company is showing their support for the community “in the boldest, most colorful way possible”.

We can’t be the only ones losing our minds of this, can we?

All of the proceeds will directly go to the It Gets Better Project, and Doritos covers the shipping cost. The It Gets Better Project is resolute in its mission to make the lives of LGBT youth, simply put, better.