Lane Bryant Celebrates Fashion Equality with The Debut Of #PlusIsEqual Campaign

Yesterday, Lane Bryant, the nation’s leader in fashion for women sizes 14 to 28, celebrated the debut of the brand’s newest Fall ’15 campaign, #PlusIsEqual. “#PlusIsEqual is showing that curvy women are accepted, they’re represented and being made a priority in the fashion industry”.

Taking over a double page spread in the fashion glossy’s biggest issue of the year, we saw a black and white image with the silhouettes of a group of women, boasting all different shapes and sizes. The comprehensive advertising message unveiled nationwide and included a rally in the heart of Times Square, featuring TV personalities Brad Goreski and Wendy Williams, American Track and Field Athlete Amanda Bingson, the Brooklyn United Marching Band, and famed dance group Pretty Big Movement. “Size shouldn’t matter when you’re talking about a woman who just wants to be fashionable”, said Ashley. “Add your voice and join us in calling for equal representation”.

‘I’m thankful to be a part of such an impactful movement’. “I think it’s time to represent all kinds of women”, says the voiceover. “Proud, strong, fashion-forward, stylish, super awesome-everyone deserves to be celebrated”.

You might remember that mystery advertisement in the September 2015 issue of Vogue with the #PlusIsEqual tag and the simple message, “It’s time for a change”.

Heasley continued by saying although 67% of women range in size 14-24, the media still fails to represent them.

Shout out to Lane Bryant on continuing their mission of fashion equality for plus size women. Check out Lane Bryant’s website at www.LaneBryant.com and for pictures from the event check out the slidehow above. The clothing retailer has launched a sexy new ad campaign, dubbed #PlusIsEqual, to pair with its fall collection. In over a century of perfecting fit, Lane Bryant has patented a number of design elements in their intimates collection Cacique, expanded their Livi Active offerings and has partnered with respected fashion designers Sophie Theallet, Lela Rose, Isabel Toledo, and in Spring ’16- Christian Siriano. As of last week, they were also encouraging women to stop by Times Square on their lunch break on Monday.