Buffalo Wild Wings ending ads after actor lied about Sept 11

It did not immediately provide any other comment. But after the NYT confronted him with information that showed he had not been working in the World Trade Center that day – nor for Merrill Lynch, with whom he claimed to be employed – Rannazzissi admitted that he had made the story up.

Comedian Steve Rannazzisi got himself into a whole lot of trouble earlier this week when it was revealed he lied about escaping from the World Trade Center during the 9/11 terrorist attacks.

“He said, ‘I need to apologize to you for lying to you, I’m sorry, it’s not true and I’m just not that guy who does that, ‘” Maron said on his podcast Thursday, speaking for the first time about Rannazzisi’s reputation ruiner. “This was inexcusable”, he wrote. Buffalo Wild Wings announced on Thursday that it would discontinue its relationship with the comedian, pulling the ad campaign.

The FX network issued a statement earlier this week about Rannazzisi’s confession and chose to continue airing episodes of “The League“.

“We are disappointed to learn of Steve’s misrepresentations regarding the events of September 11, 2001”.

Rannazzisi lost a high-profile endorsement deal with Buffalo Wild Wings, which pulled its commercials featuring Rannazzisi after the admission. When working with public figures, she said companies have to consider how to carefully evaluate them.

The comedian also had a Comedy Central-planned stand-up special set to air this weekend. “There’s always a risk and there’s always things that you need to be aware of”. The channel said on Wednesday that it was determining how to move forward.