Here’s How McDonalds Is Helping Address the Migrant Crisis

Now, it seems like it’s finally dawned on McDonald’s that turning your nose up at “peace” probably isn’t the best move, especially for a company that replaced its chief executive in March and has had recent trouble with disgruntled franchisees. The sandwich combined elements from Burger King, Denny’s, Wayback Burgers, Krystal and Giraffas.

Only 1500 specialty burgers will be made and served at a pop-up shop in Atlanta.

The group is funding a new ad for The World Food Programme, encouraging people to donate.

Liam Neeson’s distinctively recognizable brogue was chosen for the WFP voiceover.

However, the Times also reports that Burger King is set to participate in the World Food Program as well, though it’s not clear in what way. The agency is in the midst of battling the greatest refugees crisis since World War II.

The spot was created by TBWA and paid for by McDonald’s.

All funds raised from this effort will go to WFP’s emergency response fund that is used to support WFP’s most critical operations, including crises in and around Syria, Iraq, South Sudan and Yemen.

Other brands giving their support include the likes of Cargill, DreamWorks Animation, Facebook, Google, MasterCard, McCain Foods, McDonald’s, OMD, Twitter, TBWA and United Airlines.

McDonald’s did not donate money directly to the WFP. “And this global effort is a powerful example of brands coming together with one voice to make a tangible impact in the lives of vulnerable people”.

To make this possible the partner businesses will donate their own media in 38 countries to the campaign; including a social media push carrying the hashtag #PeaceDay to spread awareness as widely as possible.

McDonald’s has teamed up with a number of other companies for a collaborative worldwide Peace Day effort, including rival Burger King, which began a public push for action with its McWhopper idea.