Urban Decay Announces The UD | Gwen Stefani Collection

The Urban Decay x Gwen Stefani Collection will go on sale November 22 on Urban Decay’s website as well as at Sephora, Macy’s, and Ulta.

Urban Decay founding partner, Wende Zomnir claims to have a lot of the same style influences in terms of beauty with Gwen, and believed she would suit the brand down to a T. You can tell just by looking at her signature red lips, retro platinum blonder hair and cat eyes that she is a beauty icon in her own right, and they couldn’t have picked anyone better in our opinion! From their insane shade range and high-performance products to their award-winning packaging, everything Urban Decay does is feminine, unsafe and fun. “Everyone in my life knows I absolutely love makeup”. “The way they’ve built their company is very similar to my aesthetic approach. I actually used to be a makeup artist”, Stefani said in a statement. “It is my war paint”, said “The Voice” judge, adding she had hands-on guidance in creating the line called UD/Gwen Stefani. To be able to do a collaboration with people who get that concept and who are just as passionate about it is a dream come true. Here are five things we know about #UDxGwen so far-and some things we’re really, really hoping for. “We had a lot to share”, Wende said.

“I’ve been a fan of Gwen’s since we met in the early days of No Doubt and I’m so excited to announce our collaboration!”

Urban Decay is all about beauty with an edge™-boundary-breaking cosmetics created by makeup junkies, for makeup junkies. (You can see our official Instagram announcement after talking to Zomnir here.) Zomnir and Stefani crossed paths for almost 20 years before it was finally the right time to do a collaboration. The brand isn’t saying much, but our money is on killer red lipstick (it’s Gwen’s trademark, after all), some bold eyeliner and maybe a few bright colors that holler back to her punk/rockabilly roots with No Doubt. Whatever she does, she does it her way, which makes this collaboration with Urban Decay a match made in beauty heaven.