Fashion designer Stella McCartney launches variety of lingerie supporting

The daughter of Sir Paul McCartney, who lost her mother Linda to breast cancer in 1998, three years after she was diagnosed, is supporting breast cancer survivors as they heal post-mastectomy with a comfortable and sexy new take on lingerie.

Her new Listening Louise Bra, given the name for her mother’s mid name, is boldly colored, frilly and, above all, female. “We were so thrilled when Cara said yes to this project because she represents a generation of young women that we are really trying to reach and catch the attention of”, McCartney noted.

McCartney explained that her goal was to bring something feminine and attractive into a bra that addresses the fact that so many women deal with conflicting emotions when faced with the tragic reality of recovering from a double mastectomy. And we just wanted to make something that allows women undergoing this to have something to be proud of, something with no shame attached.

Sold in super soft rose cotton with delicate lace detail, the bra, which costs about £85, has a front zip, wide underband and deep sides to help in the healing process and give its wearers’ a feminine feel.

To add to those efforts, McCartney has also created the Alina Playing lingerie set in Breast Cancer Awareness’ signature pink color for anyone looking to support the cause. McCartney shared a picture of Delevigne in a contour plunge bra in pink.

Delevingne follows supermodel vet Kate Moss, who previously fronted the campaign last October.

While the Aline Playing line is for a charitable cause, Stella McCartney also designed a bra made specifically to comfort women who have undergone mastectomies.

All proceeds from the sale of the bra will go to Hello lovely, a movement and support network that aims to combat the negativity around breast cancer and highlight the beauty that can be found within the struggle.

McCartney is using the launch of Listening Louise to raise funds and awareness for the Hello handsome Foundation, an organization that hopes to build a center in London for breast cancer patients and their families.

‘We actively bring artists, brands and other activists into this conversation in hopes that together we can achieve a better understanding of breast cancer and finding sustainable ways of preventing this illness’.